Abstract
In rural areas, mobile grocery stores are being explored to improve difficulties in accessing food. However, owing to a declining number of users, maintaining profitability is challenging. This study aims to effectively evaluate user needs and integrate the findings into business management practices to sustain mobile grocery stores. The analysis utilized petition data submitted to municipalities to advocate for the continuation of mobile grocery store services. The results revealed that mobile grocery stores are valued for three key functions: maintaining living conditions, monitoring older adults, and providing shopping opportunities for them, thus highlighting mobile grocery stores’ welfare aspects.
