Abstract
The Japanese government is currently advancing policies to increase the export value of agricultural, and forestry and fishery products and foodstuffs. Steady progress is being made toward reaching the targets of ¥2 trillion by 2025 and ¥5 trillion by 2030. How should we approach promoting numerous food-centered industries, while maintaining a “global” perspective? In this paper, outbound and inbound aspects are comprehensively addressed, and a “consumption cycle model” centered on Japanese food is proposed. A “growth model” designed to foster development of the consumption maturity of overseas consumers is also presented. Furthermore, for inbound tourism, a model illustrating the “correlation between the multi-stage nature of the consumption maturity of overseas consumers” and the dispersion of overseas travellers to regional areas'” is proposed. Finally, the article highlights the importance of developing personnel capable of addressing the needs of overseas consumers and the significance of collaboration among industry, government, and academia.
