Abstract
The COVID-19 pandemic is changing our food consumption behavior in many ways. Using the concept of food value, our analysis tried to capture the impact of the pandemic on what we focus on during food purchase. We found two main changes in food value trends. First, the number of people who place priority on price has declined. Second, we found a decrease in the number of people who strongly evaluate foods based on only one value. These changes seem to impact young people more, and the difference in food priorities between the rich and poor is reducing.
