Journal of Japan Society for Fuzzy Theory and Systems
Online ISSN : 2432-9932
Print ISSN : 0915-647X
ISSN-L : 0915-647X
Characteristics of Heuristic Brand Valuation in Advertising Communication
Yuichiro KATO
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2002 Volume 14 Issue 1 Pages 2-6

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© 2002 Japan Society for Fuzzy Theory and Intelligent Informatics
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