A comparative study on travelers’ sightseeing intentions

Abstract

In this study, I attempted to demonstrate the factors that affect travelers’ intentions to visit tourist destinations. Based on the results of a questionnaire administered to university students, I examined the factors through a correlation analysis. As a result, it was determined that being familiar with the tourist destination and its tourism resources does not necessarily affect the visit intention. In this survey, the highest correlation to visit intention was to the average value of the degree of interest in nature, tourism, history, local food, and hot springs.