Abstract
In Japan, an increase in industrial tourism that makes uses the of regions’ special characteristics is expected, particularly in Chukyo, with its flourishing manufacturing industry. Specific visitors making such “technical visits” are provided with focused technical and professional information. However, the actual technical visit process has not been sufficiently clarified. Using a case study of AVEX Inc., this research concludes a business model for technical visits and the service content provided for visitors. AVEX Inc. is a small/medium-sized manufacturing business in Chukyo that has successfully commercialized technical visits. Data related to Korean and Chinese visitors’ experiences are collected through a survey questionnaire.
