Journal of Global Tourism Research
Online ISSN : 2189-9282
Print ISSN : 2189-9274
Research Letter
Activating organization by dialogue
The case of a Japanese company
Shunsaku Hashimoto
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2019 Volume 4 Issue 1 Pages 53-60


In this paper, the focus is on “dialogue” as one of the methods to activate internal organization. Dialogue is generally recognized as a method of person to person relationship building. However, because an organization is a group of people, it was hypothesized that application of dialogue to the organization might be possible. According to literature research, it was found that dialogue was also effective for activating organization. Furthermore, this paper analyzes the case of organizational transformation of ISUZU Motors, a leading automobile manufacturing company in Japan. Analysis shows that “dialogue” played a major role in the success of the change. So far, support by individuals through career counseling was shown to be effective in activating organizations. Individual support through counseling was also shown to be effective in activating organizations. In this paper, focusing on “dialogue,” it is suggested that it could be applied to organizations and could be one of the effective methods for its activation.

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© 2019 International Society for Tourism Research
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