Measuring the degree of people’s risk perception in event tourism

Abstract

This study is to verify whether there are any differences of risk perception in event tourism among Japanese, Chinese, Taiwanese, and South Korean people as an international comparison. International tourists drastically decreased due to the Covid-19 pandemic. The total consumption expenditure of the events industry in 2020 decreased by almost 50 %, compared to that in the same time duration in the preceding year. In the future, the possibility of risks such as a pandemic cannot be denied. A questionnaire survey was conducted to examine risk perception when people participate in event tourism. As a method, a link to an online survey written in Japanese, Chinese, and Korean languages was sent to respondents. The authors collected 504 questionnaires from August to September 2020. The results show that there are significant differences in risk perception between countries and region. Therefore, it is necessary to have a risk management plan which considers the characteristics of the people of a specific country or region.