2020 Volume 27 Issue 1 Pages 27-37
We conducted an Internet questionnaire survey that included information-providing videos to verify the psychological climate paradox in Japan and explore effective communication strategies. As a result, the following knowledge was obtained.
First, many people perceive that the living environment and the economy will deteriorate as a result of measures, even though they have a sense of crisis in the climate change problem. Second, there is no specific image of a decarbonized society. In particular, it is rarely imagined as being linked to the improvement of the living environment, including the thermal environment, and the improvement of the local economy. Thirdly, this perception creates cognitive dissonance, which is likely to hinder the sense of crisis and sense of responsibility from leading to the support of a decarbonized society.
In order to form a positive attitude toward a decarbonized society, it is important that the improvement of quality of life and the creation of a decarbonized society are recognized as continuous in the same direction through communication sharing the co-benefits of measures.
