Journal of International Cooperation for Agricultural Development
Online ISSN : 2436-2786
Print ISSN : 1347-5096
Case Study of Sustainable Results Achieved by International Cooperation of Marketing and the Contributing Human Resources—The Project on Community Leader Development in Agricultural Cooperatives in Thailand—
Hideyuki Kanamori
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JOURNAL OPEN ACCESS

2019 Volume 17 Pages 48-58

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Abstract

In order to contribute to progress of discussions for developing human resources of International Cooperation, a technical cooperation project aiming at fostering farmers’ group leaders in One Village One Product (OVOP) movement was case-studied. It was carried out in Thailand for four years from 2007 to 2011. In the project, the marketing know-how in Japan Agricultural Cooperatives (JA) was transferred to the group leaders. As a result, about 100 farmers’ groups were so empowered by the group leaders that about 5,000 group members increased their incomes. After the project, fostering group leaders was sustained with the self-help efforts. In this paper, the JA marketing know-how, the technology transfer activities and the contributing Japanese human resources to the project implementation were studied to know the reasons of achieving the project outcome and sustainability. Consequently, it was found to be a huge contribution for the project that the JA-related experts selected the suited know-how from their accumulated experiences in Japan and transferred them. Furthermore, it was suggested that supporting measures of these domestic specialized human resources should be taken to rise the application efficiency of their know-how in international cooperation of other developing countries.

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