2024 Volume 33 Issue 2 Pages 137-156
The paper explores the role of public-private partnerships in advancing ICT-based social development in emerging countries, with a particular focus on export of TV Digital infrastructure to Brazil. Given the challenges posed by Japan's declining population and the global surge in demand for digital infrastructure, leveraging public-private partnerships is critical for sustainable societal development. This study highlights the Japanese government's initiative to promote the export of ICT infrastructure as a key driver of economic growth. However, the complexities of public-private partnerships in exporting ICT infrastructure are significant. This paper specifically examines the delayed entry of Japanese companies into the Brazilian market, despite strong governmental cooperation, through the case of TV Digital infrastructure implementation in Brazil. By employing the Value Creation Framework and the 3 S model, the study identifies strategic approaches for engaging both public and private stakeholders in South America and outlines methods for generating sustainable value post-project acquisition.
The paper not only addresses a project aligning with the priorities of the Brazilian government and involves a major Japanese corporate entity but also argues for the necessity of additional case studies. This will aid in developing a more generalized and actionable framework for public-private partnerships, given the diversity of the entities involved and the scope of ICT infrastructure projects.
