8-1-3 The Change in Awareness and Behavior on Energy Savings and Regional Characteristics affected by the Great East Japan Earthquake and the Electricity Liberalization.

Abstract

Awareness of electricity was mainly focused on cost savings. But with the increase in power rate affected by the Great East Japan Earthquake, the focus was shifted to the discontent with the price, expectation for electricity liberalization driving prices lower, and safer energy such as renewable and natural energy which don`t depend on nuclear power usage. However, compared to before the Earthquake, intentions for installation of solar power system on their own houses and introduction of earthquake strengthening and protection against heatstroke and heat shocks are only falling.