Abstract
The street is the main constituent element of the cityscape, and the streetscape has a great influence on the improvement of the quality of residents living environment. In this study, we carried out a questionnaire to local residents on the streetscape in the typical commercial area of Nagano City for the purpose of effective improving the streetscape in the commercial area of the local city. In the first place, we calculated the marginal willingness to pay to the policy of the streetscape improvement by using choice-based conjoint analysis and considered future policies of the streetscape improvement. Secondly, we considered the effect of landscape elements on landscape evaluation by analyzing the structure of landscape evaluation with covariance structure analysis. As a result, we obtained the following conclusions. The utility of local residents increased due to burying electric wires in the ground and pasting tiles to the sidewalk in the streetscape improvement, while local residents showed strong feeling of the resistance to the bigger signboard in form. Burying electric wires in the ground and the smaller signboard in form had effects upon raising the comprehensive landscape evaluation, while the bigger signboard in form had effects upon lowering the comprehensive landscape evaluation.
