Abstract
Matsushiro town in Nagano city is known as the castle town of the Sanada clan. Even now, there is still historical townscape. Many precious properties remain. A local NPO group is forming community design using the properties. One of them is "Town Walking Event". These events are features walking in Matsushiro with a guide. In this study, we focus on the structure of local evaluation of Matsushiro Town by the events participants. We carried out a questionnaire survey to explain evaluation of the events and local image evaluation. We analyzed the data to figure out local evaluation differences by 4 factors: age groups, residences, satisfactory degrees, and event programs menu. The analysis revealed that the images of communities were captured by the three factors: degree of standard of refinement, degree of friendliness and degree of rural districts. And, the analysis revealed that there is a connection between local image evaluation and satisfactory degrees of programs, and event menu.
