Abstract
In this study, we believe it is important to increase traffic in ensuring repeat in tourism destination. Therefore, for tourism destination including natural resources (Tsumago-juku, Nezame no Toko, Akasawa Shizen Kyuyourin Park), revealed the elements of expectation of each target area. And it aimed to clarify the relationship between attributes including the elements of expectation and the evaluation of tourism destination. The results to clarify visitor's image of each tourist destination, it was found to have different element of expectation in each tourism destination. Through analyzing the relationship between the elements of expectation and the evaluation of tourism destination, it was to reveal the following two. 1) The elements of expectation tend to match the evaluation of tourism destination. This means that visitors evaluate the tourist destinations throughout their images of each tourist destination. 2) It found that there are tourist destinations which "Elements representing tourist destination" tend to much "factors influencing evaluation", which they differ.
