A Study on the consciousness structure of the administration and the possibility of its developmental change in the sounding market research of urban parks

Abstract

The purpose of this study is to clarify the awareness structure of local governments the use of urban parks in the new era, and to discuss the possibility of developing and changing this awareness structure. In this study, we used the "guidelines" presented by the local governments to the private sector during the sounding market research of urban parks as a source of information, and organized and summarized the keywords expressing the awareness of the government and analyzed them by multivariate analysis. The results are as follows. 1) Local governments focus on three basic aspects of public-private partnerships "management and operation of urban parks," "projects with the private sector," and "attractiveness of parks," and has little awareness of "improving local values," "solving administrative problems," "sports and recreation," and "health. 2) The awareness structure of local governments of sounding market research of urban parks toward urban parks consist of four axes of awareness: "issue recognition," "citizens and government," "economy and society," and "use space. 3) Based on the awareness structure of local governments of sounding market research of urban parks, local governments can be classified into 6 types. 4) There is a possibility of changing the mindset of local governments toward solving local issues while utilizing urban parks.