Abstract
Kansei engineering is a technology for translating feelings into product design. There are several methods for evaluating psychological responses of human beings, such as the semantic differential(SD) method and pairwise comparison methods. In this paper, a projection pursuit regression method for paired comparison data is proposed, which is based on the membership function of fuzzy set and eigenvector of covariance matrix. The dimensionality of predictors is reduced to one in order for good use of human ability of instantaneous pattern discovery.
