2013 Volume 64 Issue 3 Pages 377-385
In service design, the quality of service content is very important for the customer service value. However, the content cannot be designed to be a certain value because the providers have limited time and monetary resources to improve the content quality. In this study, we propose a method of multi-objective optimization for balancing of the resources and the customer satisfaction using particle swarm optimization. In addition, we verify the proposed method with a zoo service.