Abstract
This paper proposes a way to encourage discussions in the decision-making process concerning current business planning using the business system transformation model (BSTM) in order to improve the ability to design or modify a business. This method allows users to appropriately design or modify a business by accumulating the information regarding discussions between stakeholders, and then using the accumulated information to improve the discussions and modify the business plan. After one company, listed on the first section of Tokyo Stock Exchange, applied this method to the product planning stage, it was determined that this method is useful by identifying the multiple benefits of utilization and statistically analyzing the user's rankings of the benefits through questionnaires and interviews. Finally, operational problems regarding the labor hours to record the opinions expressed in meetings and possible solutions are also discussed.
