Journal of Japan Industrial Management Association
Online ISSN : 2187-9079
Print ISSN : 1342-2618
ISSN-L : 1342-2618
Original Paper (Case Study)
A Practical Evaluation of the Impression, Aesthetics and Visibility of Public Displays for Marketing: A Case Study in the Evaluation of Platform Display Design in a Competitive Business Context
Hirotaka AOKI
Author information
JOURNAL FREE ACCESS

2021 Volume 72 Issue 2E Pages 149-158

Details
Abstract

The present paper applies a psychological approach to the evaluation of the impression, perception and aesthetics of public display designs in competitive business contexts. Questionnaires and two versions of data collection methods along with corresponding application guidelines were developed as part of this approach. This approach was developed for marketing department employees, and thus managerial limitations (e.g., the skills /knowledge needed for its implementation) were taken into consideration. The proposed approach, which is simple and easy to carry out, was applied to a case study that carried out evaluations for three platform displays. The results of the evaluations as well as their implications will be discussed.

Content from these authors
© 2021 Japan Industrial Management Association
Previous article
feedback
Top