Journal of Japan Industrial Management Association
Online ISSN : 2432-9983
Print ISSN : 0386-4812
On the Relation between Marketing and Urban Life, Environment
Masao SENGARyoichi TAKAGI
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1977 Volume 27 Issue 4 Pages 368-372

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Abstract
This article examines the relation between marketing and a way of urban life from the following three points of view;namely, (1) an organic combination among consumer goods which support the urban life, (2) metabolism of goods, and (3) environmental pollution caused by daily consumption on a large scale.
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© 1977 Japan Industrial Management Association
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