Abstract
Consumer=citizen behave themselves in societal place, and strive for satisfying their multiplicate needs and wants. In this article, we intend to examine the niche of corporate behavior to consumer behavior on the basis of the societal orientation which is defined under the recognition of societal place connected with market place. And we try to clarify some points experimentally in promoting the societal-criented corporate behavior, with stress laid on the quality of consumer satisfaction of which supply holds the key of this oriented concepts.
