Abstract
We have attempted a new classification scheme of consumer goods by applying the factor and cluster analytical techniques to the data of housewives' purchase behaviors in Osaka area. Results : (1) as for the classification criteria, such factors as purchase frequency, purchase convenience, etc. are effective, especially the purchase frequency, (2) the merchandises in retail stores are clearly divided into frequent and non-frequent purchase goods ; the former is further subdivided into foods and general goods, and the latter into fashionable and durable goods. Consequently, this scheme is almost identical with that of M.T. Copeland on convenience and shopping goods, but does not necessarily deny that of foods and non-foods. Also we found that there was some difference between foods and general goods. although they come under the same category.
