Management Strategy for Success Observed in Excellent IT Companies -Interviews with IT Companies Listed on the Mothers Market -

Abstract

Starting a company and sustaining its operations to achieve performance gains is no easy feat. There are companies that fail and those that grow into large corporations. What strategies and management policies do successful companies have? This study aims to elucidate the characteristics of management strategies of IT companies listed on the Mothers (Growth Market ) market of the Tokyo Stock Exchange (2013). Understanding the strategies of successful companies in the Mothers market, which serves as a market for emerging companies, allows us to explore the factors behind their success. In this study, we conducted interviews with the management of particularly successful IT companies within the Mothers market to explore their management strategies and features. The factors identified by the executive management as critical to success include: ① Capturing a niche market and Differentiating products, ② Business transformation through M&A, ③ The importance of human resources within the company, ④ Adherence to management ethics, ⑤ maintaining a robust financial foundation, and ⑥ The Importance of Sales and Marketing.