Abstract
The purpose of this study is to consider the transformation of television programs in mid 1980s, namely the transiton period of television media, in Japan. This paper, at first, investigates the fixed program schedule list from fiscal year 1980 to 1989, and then, scrutinizes the changes of the titles of the cultural program for women “Fujin-Hyakka” in the period by analyzing their morphemes. The result is that the ratio of nouns in the titles of “Fujin-Hyakka” decreased and in contrast, that of verbs increased, after mid 1980s. This fact indicates the content of cultural programs for women “Fujin-Hyakka” transferred its major emphasis from culture to physical skills in the period despite of the lack of their noticeable change of forms, thus this study visualizes an aspect of transformation of television media in mid 1980s in Japan.
