Abstract
The impression of videos was measured by means of SD method when different types of transitions were used in the same video contents. Thus 64 videos were prepared for the experiment: four kinds of scene (nature, human, artifact and geometric figure) × four types of frame size pairs × four styles of transition (dissolve, wipe, zoom and cut). The impression of each video was rated with the 24 SD scales by 52 observers (22.3 years old in mean age). The factor analysis was applied for the ratings and three factors were extracted: preference, impact, and vividness). Then 3-way ANOVA (4 scenes × 4 framepairs × 4 transitions) was applied for each factor with the factor score. The result showed that the different styles of image transition revealed the different impression even if the same scene was used. No significant interaction was showed between the transition and the frame size. The present study clarified that editors could chose the adequate transition style of the video contents to give observers with higher impact or preference through scientific procedure.
