1987 Volume 77 Pages 141-149
Methodological examination was made about the results of image surveys by SD (semantic differential) method concerning homogeneity of items and groups. The neutral category of "neither" was examined whether its observed frequency was larger than the expected, obtained by fitting logistic curve on cumulative frequencies. As to groups, three parameters or moments of their distributions, variance, skewness and kurtosis, were calculated to compare response patterns. The Indonesian samples showed almost the same factor structure as those of Japan after procrustes rotation.