Abstract
The purpose of this paper is to detail the social movement for supporting life quality in postwar Amami Island, and to investigate the role of the regional women’s association as a base for the movement and its influence on the women.
The movement was promoted by GHQ for the purpose of the democratization of the local community, and its idea was symbolized by expressing “rationality”, “empowerment of local women” and “democratization of the local community”. The idea of the movement of life quality improvement shows that it’s a movement that is closely related to women’s life.
The movement of life quality improvement has not just improved the quality of the material life of the family, but also has influenced the women themselves. The activities of the regional women’s association has enhanced women’s mobility and made the women realize that they can get some fruition by working together. On the other hand. it is sure that the “standard language encouraging movement” in the movement of life quality improvement has strengthened women’s self-confidence, but it also can say that it has strengthened the gender model of women at the same time.
