Abstract
This article aims to discuss the demand for inbound tourism and the visits to English language schools in Malta with the statistical model. Both the tourism sector and the language school industry are significant for the Maltese economy. This article composed a statistical model and applied the panel data analysis to estimate the determinants of both inbound tourism and the number of participants in language schools. The model was based on the gravity model, and general variables such as income, market sizes, and geographical distances were used and compare the elasticities for each of demand. The result shows that variables are significant for the model of the demand for English language schools. Meanwhile, the income variable was insignificant for the inbound tourism flow, which is different from the result of previous works. These results suggest that regional influencing characteristics, such as the historical and cultural background. Because of the regional characteristics as the tourist place in EU countries, the development of the service that combined studying abroad with sightseeing by the cooperation of a language school and the tourism industry with the educational element can become the important viewpoint in the tourism industry and the development of the education industry.
