A study on the Creation and Verification of Messages as a Promotion of Participation in Risk Communication for Nuclear Disaster Prevention

Abstract

The purpose of this study is to examine measures to promote residents' participation in risk communication for nuclear disaster prevention using the persona method. Assuming the characteristics of each persona, we created objective and reproducible messages to promote residents to participate in risk communication and tested whether presenting such messages would motivate residents to participate. We found that a slight change in the text according to each cluster's interest in social issues, knowledge of nuclear disaster prevention, and degree of interest and empathy increased residents' willingness to participate.