The Relationship between Media Consumption and Risk Perception for Infection during the COVID-19 pandemic :

A survey research with a cross-media approach

Abstract

This study investigates the relationship between the classification of media consumption and risk perception for infection. To achieve this goal, we conducted the online survey from November 8th to November 14th, 2022. As a result, we collected n=6,841 after screening out inconsistent responses and non-media users. First, we conducted a two-step cluster analysis and identified the main classification of media consumption. Second, we used regression analysis to confirm the relationship between the classification, information exposure, and risk perception of COVID-19 infection. We found two main classifications of media consumption, mass media type, and multi-media type from cluster analysis. Furthermore, the regression analysis showed that the mass media type was more conscious about COVID-19 infection in society.