Abstract
Much of the recent research in the anthropology of tourism is concerned with the role of tourism that influences the construction of culture and ethnic identity. Culture and ethnic identity is also increasingly recognized as shaped by contemporary global process, rather than naturally-consisted unity. But some literature on tourism and 'emergence of culture is neglected the fact tourism has sometimes unequal power relationship. This article sheds lights on tourism and culture through the study of art and tourist art in the non-West. Many of the artists in the non-West produce art or tourist art in order to serve economic needs as well as self-representation. But it should be considered that they are in the hegemony of the Western art world and tourism. This article provides how they appropriate art and tourism in the hegemony. But this situation is not unique to the art and tourist art. The purpose of this research is also to the contribution of the methodology of tourism and culture.
