Abstract
Ecotourism is a new type of tourism that has become popular worldwide since the late 1980's. It is recognized that sustainable tourism, which enables visitors and operators to enjoy and understand nature while minimizing impacts on it and contributes destinations by bringing various benefits. In this study, the authors propose a circuit model that can draw how to create ecotourism in a region by focusing on knowledge of outsiders. This model can provide a practical design for ecotourism promotion by introducing, transforming, and creating knowledge autonomously. Therefore, the authors believe that the model can be a unique and useful tool for developing local ecotourism. Since few researches have conducted on the mechanism of ecotourism development, this study may be the first to apply the knowledge management to ecotourism study.
