Abstract
By referring the case of negative heritage site of the Beichuan Earthquake Site Area in Sichuan Province of China, this paper involved a detailed research on tourists’ perceptions of interpretation that are available at the site. Research findings show that the interpretation facilities are inadequate, the number of interpreters insufficient, and content of interpretation is unsatisfactory; hence, tourists’ expectations remain unfulfilled. Moreover, interpreters’ skills, availability, and the charges for interpretation facilities greatly affect tourists’ feedback on their perception and evaluation of the services provided. Based on the prevailing situation, it is recommended that the availability of interpretation facilities be enhanced, the prices of the facilities provided be either reduced or free of charge, and interpretation techniques be improved. A complete and proper interpretation will be convenient for the tourists as it will provide them with a better understanding of the heritage.
