Shopping behavior and attitudes toward shopping at the international airport terminal

A Causal Study between Attitudes and Expenditure Behavior of Japanese Overseas Tourists

Abstract

This study examines the shopping behavior of Japanese tourists at international airports, in particular, the causation between attitudes toward shopping at the airport and expenditure behavior. Based on quantitative research, three dimensions, such as hedonic, utilitarian, luxury, are observed as consumer attitudes. Using the three dimensions of consumer attitudes, multiple regression analysis of spending on the entire shopping and luxury brand products at the airports reveals causalities between the hedonic, luxury dimensions and spending on the entire of shopping, further between the luxury dimensions and expenditure for luxury brand products. Significant theoretical and practical implications are discussed.