Abstract
In order to expand tourism in the region, it is necessary to consider not only the problems encountered by each individual operator, but also the issues to be resolved in the region as a whole (industry and community). The purpose of this research is to clarify tourists’ preferences concerning the typical experience structure they expect of restaurants in the region, and to discover opportunities, based on this research, for industrial collaboration in regional revitalization through sightseeing. The resulting typical experience structure for regional restaurants included five concepts: “production location,” “producer,” “indoor,” “outdoor,” and “settlement,” according to the relationship between tourists, food, and stores. The questionnaire results that emerged based on these concepts revealed that a combination of “outdoor” and “production location” is involved when tourists’ awareness of “settlement” is improved.
