Characteristics of Recognitions of Benefits and Burdens for Hot Spring Area by Spa Users

―Based on a Trial Questionnaire Survey Targeting Spa Users in Yufuin Onsen―

Abstract

This study aimed to analyze the benefits and burdens sought in hot spring areas and to find out the relevant characteristics of recognitions of spa users. The target was the spa users in Yufuin Onsen. We attempted to obtain data through a questionnaire-based survey, and we were able to collect completed survey forms from 293 spa users. As per their motives for tourism, spa users could be classified into 2 types. Additionally, as a result of analyzing the users’ spending attitudes, we found further differences in those 2 types. In other words, the spa users were divided into 4 types. When spa users gain benefits not only in the spa but also in the hot spring area around the spa, they tend to get persuaded to additional burdens.