Consciousness and Behavioral Characteristics of Visitors in the Anime Tourism―

－Visitors to Ueda, Kanazawa and Nanao, Nanto, Karatsu, Saga－

Abstract

The study used a questionnaire to survey and analyst cases of anime tourism in four different regions and found that there were similarities and differences in the attitudes and behaviors of visitors depending on the different regions and the characteristics of the works. The commonalities were that visitors visited the region with the work as a driving force, focused on places associated with the work but also did general sightseeing, and showed a high level of satisfaction and willingness to return. Differences exist in terms of gender according to the content of the story, diversity in terms of transport, information gathering and use according to local initiatives, and the overlap between the setting and tourist attractions affecting the range of activities.