Abstract
The aim of this papar is to examine the aspects which identify the world heritage as a tourist attraction, especially paying attention to the world cultural heritage and its 'outstanding universal value' as a commodity. The ideas used in this paper such as tourist attraction, tourism as pilgrimage and authenticity are based on MacCannell's theory in his book, THE TOURIST. According to him it is not so much the sight that produces markers or attracts attention as it is the process of marking that establishes the sight by pointing to it as something to be seen and, therefore, defining it as a sight. In the case of marking the world heritage as a sight, the international community. UNESCO, and the site's own 'outstanding universal value' together play important roles to identify the world heritage sight as a tourist attraction. This is especially true in the international tourism.
