Abstract
BACKGROUND: Breast awareness is an efficient and effective behavioral pattern against breast cancer, however, its popularity is not yet sufficient. Thus, an effort to raise breast awareness is required. We have established a system for providing breast cancer information through videos on YouTube, and have posted videos on breast awareness. In this study, we compared our videos for breast awareness information in order to clarify the effective way of providing breast awareness information to public.
METHODS: Multiple breast clinicians collaborated to create the videos. We ensured scientific validity by using a peer-review system by independent group of breast clinicians. Patients and public are involved in confirming to ensure explicitness and expression appropriateness. The videos were posted on the YouTube channel “Breast Cancer Encyclopedia”. Among 6 videos for breast awareness information, we compared the number of views and retention rates of these videos from July 2020 to June 2021.
RESULTS: The most frequently viewed video was “A Short Summary of Breast Cancer Symptoms” with 29,000 views and a higher retention rate than the other videos at 47.2%. The video explaining breast awareness itself had 5,000 views and a retention rate of 37.2%.
CONCLUSIONS: The more concise video about the symptoms was viewed more than the video explaining breast awareness. As breast awareness refers to “the process of raising awareness of one's own breasts,” it is essential to establish a concise and accessible platform for viewers to “Think of it as a personal matter” and “Being familiar with the normal consistency of your breasts” so that they understand what's normal and promptly report changes. In addition, it is necessary to continue to improve the contents and methods of providing information in accordance with the times
https://ror.org/03gsvvm69 
