Abstract
In this paper, we will present information estimating the ex-
ponential generating function on consumer-attitude and behaviour
(i.e., consumer-attitude function) that take explicit account of the
price-oriented principle. We will also show how the restrictions
of consumer-attitude function enable us to identify the model
dependent on the presence of an unobservable variables that can
be interpreted as revisions to the marginal utility of discounted
expenditure. Those restrictions allow us to take explicit account
of the psychologically different effect of various phases in market
prices behaviours. In addition, an important check Out model
shown in this paper is derivative for expenditure elasticities, when
the consumer-attitude function has expenditure. We also find that
we can project the principle that revisions to the marginal utility
of discounted money are orthogonal to the past value of our corn-
modity variables. Then, based on the above-mentioned estimation
and projection, we are able to build consumer-attitude function
models on the basis of some research data on the actual condi-
tions. Accordingly, we recognize that estimates determined by
those function models could be feasible and useful as the simulators
of information in consumer education theories.
