Abstract
How have you been dealing with consumer problems? Such a question will fundamentally last forever in the history of consumption life. But the time will come when, to the first question, the following will be added ―”How have you, as a specialist in the field of consumer education, dealt with consumers' concerns, that is, needs which men and women, young and old want to
satisfy about high‐ fashin goods and high‐sense image in an affluent society?” Projecting color slides on the screen about some articles for daily use, I'd like tO express my thoughts of contemporary consumers' concerns fOr mOre sophisticated times to come.