Basic Aspects of Consumer Education

ー A Pedagogical Approach一

Abstract

Consumer education is closely related to the development of the values of people to whom it given; it especially aims at forming consumer's thinking. However, this education should not be an attempt to indoctrinate people with a particular ideology. Instead, we should present to consumers a variety of life-styles and values that support them. We should let our students critically consider these　defferent life-styles so as to assist them in obtaining the ability to make voluntary selection from the available alternatives. Consumer education in the future information society, that is, mass consumption society, should aim at developing independent consumers who have awareness about their responsibility as citizens for such public affairs as ecological problems.