Abstract
This report clarifies the kind of the information consumers are interested in and their means to get the information. The purpose of the research is to get the data to improve the information for consumers.
The main focus of this research concerns housewives and university students. Both of those two groups get information mainly from mass media. Housewives try to get essential information for their daily lives. University students, however, are not so much interested in consumer information close to their lives. Among those students, the knowledge levels of male are significantly lower than those of females.
Further studies on effective ways for consumers to get and use information throughout their lives will be made based on the result of this research.
