Abstract
The purpose of this research is to clarify the relation between FIEIB and its“ labeling” In the first report, we tried to analyze the personal characters of HEIB members and their position in the enterprise Questionnaring and interview were conducted on forty five members of Japan HEIB.
The results are as follows:
1. 91%of HEIB are regular members
2. 74%are university graduates,60%of which majored in home economics.
3. Most of knowledge about HEIB was attained through the studies at the universities
4. 30%of HEIB members are qualified members of Advisory Specialist for Consumers’Affairs.
5. They are troubled with unsteady position in an enterprise liable to reshuffle.