Abstract
A Revoluation of the principle of consumer behaviour, from utilitarianism to citizenship control 0f materialistic selfishwants, is needed, in the age of life-nomic civilization. The next century is the age of life-nomic civilization, where environmental consumer attitudes and social systems have to be changed radically, where the definition of the human‐being has to be changed also under the concept of life‐history, and where household and resources have to be re-denned life‐economically.
A new dimension of global consumer attitude has to be considered consistent with the concept of the new theory of justice, that no‐one can be better off if we cannot make better sustainable development conditions of another nature and/or human-existence.
