A Study of Coupons and Consumers

-Focusing on a Survey Research of the Use of Coupons by Japanese Consumers Who Have Lived in the United States-

Abstract

The purpose of this study is to explore the situation regarding coupons in Japan and Japanese consumers' behavior toward coupons. A survey research of the use of coupons by Japanese consumers who have lived in the United States was conducted to investigate Japanese consumers' behavior toward coupons.