Abstract
The purpose of this paper is to make clear “Consumer Marketing", and to suggest the significance of Consumer Education (interface between consumers and enterprises, and
so on) and “Net‐being" (connections between consumers and enterprises, and so on) for the development of “Consumer Marketing''.
Concretely, first, the viewpoint of disputants in three trends and the authors viewpoint are explained. Second, it is showed that “Consumer Marketing'' is composed of interactive marketing and less marketing Third, it is pointed out that Consumer Education and “Net‐being" are significant factors for an embodiment of “Consumer Marketing". Finally, I suggest the concrete methods and subjects of future development.
