Journal of Japan Academy of Consumer Education
Online ISSN : 2436-0929
Print ISSN : 1345-1855
A Study of Advertisement Education in School
― An Analysis of Elementary, Junior High, and Senior High school Student's consciousness―
Chikako OkayamaFukiko Ishioka
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JOURNAL FREE ACCESS

1997 Volume 17 Pages 155-166

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Abstract
The main purpose of this study is to find the ideal education for students to understand advertisement schools. The results of the survey are as follows: 1. Analysis of the Course of Study and the textbooks of Home Economics and Social Studies has shown that there is insufficient mention of both in quality and quantity. 2. An Analysis has shown that the student's level of understanding advertisements is different from item to item. 3. It has also shown that junior high school students are less interested in advertising than other students. 4. All the students have a high level of need for advertisements and the quality of need improves as they get older. It order to solve these problems, we suggest: First, the Course of Study and the textbooks should be improved. Secondly, teachers must develop good teaching materials and teaching strategies.
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© 1997 Japan Academy of Consumer Education
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