Abstract
Since Female members of consumer organization,、 /ho actively carry out group or individual learning (collecting information)abOut consumer life, have obvious differences in consumer behavior from female non‐ members, it is confirmed that the learning has an influence on consumer life.
Those who passively take part in cOnsumer organizations and whose learning level seems to be low become active in individual learning (collecting information) through group learning in order to obtain a better understanding of consumer life and better consumer behavior.
Consequently, giving a chance to learn, or ”motivation to learn”, is a form of learning in adult consumer education For ordinary adults, it is not enought to expect only consumer organizations to complete task lntentional projects like administrative works, are necessary to raise learning motivation.
